Open for brand collabs
IRINA LITVINOVA
UGC Creator | Beauty • Lifestyle • Fashion
Content that feels like a recommendation, not an ad.
Beauty • Lifestyle • Fashion UGC Creator — Available for collaborations worldwide

About me
Hi, I’m Irina – a UGC creator specializing in beauty, lifestyle, and fashion content.
I create content that feels real, natural, and emotionally relatable — the kind of videos people trust before they buy.
My approach is simple: I don’t just show products, I demonstrate how they fit into real life, real routines, and real results.
With a background in personal branding and community building, I understand how trust is formed through content — not perfection, but authenticity and clarity.
I focus on creating visuals that stop the scroll and messages that feel human, not scripted.
In real life, I am more than just a UGC creator. I am a lifestyle-oriented storyteller who shares authentic and relatable everyday moments.
I am currently based in Dallas, Texas, United States. Originally, I am from Russia, and now I am building my life in the U.S. together with my husband and our two rescue dogs, who have become an inseparable part of my daily life.
This lifestyle is also reflected in my content. I share real, unfiltered moments from my everyday routine because authenticity is at the core of my creative approach. For me, it is important to represent a realistic and honest picture of life that truly reflects who I am.
What I can help you with
I help brands bring products to life through authentic, conversion-focused UGC content.
- Build trust with new audiences
- Show real product experience
- Improve ad performance through relatable storytelling
- Increase engagement and click-through rates
I understand how to adapt tone and style depending on platform: TikTok, Instagram Reels, and paid ads.
Niches
My core niches include:
Beauty & skincare
Clean visuals grounded in authenticity.
Lifestyle content
Real-life usability with natural storytelling.
Fashion & personal style
Aesthetic content that stays relatable.
I specialize in content that blends aesthetics with real-life usability — clean visuals, but always grounded in authenticity.
Content formats
I create a wide range of UGC formats:
Product Demo
Showing real usage and results.
Tutorial / How-to videos
Step-by-step experience.
Unboxing
First impression storytelling.
Testimonial-style videos
Authentic feedback.
Problem-solution ads
Before & after storytelling.
Lifestyle integration content
Product in real routine.
I can also adapt scripts for paid ads and brand campaigns.
Services
Flexible content support tailored to each campaign.
Video content
Vertical content for organic and paid channels.
Photo content
Clean stills with a warm, real-life feel.
Voiceover
Natural voice-led storytelling for product benefits.
Demo videos
Clear usage, texture, fit, and result-focused clips.
ASMR
Detail-first sound and sensory product moments.
Custom video requests
Campaign-specific concepts adapted to your goals.
Let’s collaborate
Easy to reach, easy to brief.
For beauty, lifestyle, and fashion UGC collaborations, reach out directly and share your product, platform, and timeline.